Soak

Saturday, March 7, 2015 @ 9am

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Guests:

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Michelle Vale
Elena Corsano
CoFounders at SOAK

Our Kickstarter Project

An accessories industry veteran, designer Michelle Vale, has received extensive press, design awards and various accolades for her eponymous handbag collection. Her line is the first to offer custom removable hardware option, allowing women to select from a variety of hardware finishes, with made to measure chain lengths.

The collection are produced in New York City’s famed garment center. Michelle Vale has a celebrity following including Sarah Jessica Parker, Cate Blanchen and Cameron Diaz and in 2010, she received the IHDA award for innovation out of 800 international designers. In 2014, she was named a finalist for the prestigious Fashion Group International Rising Star Awards and recently launched a collaboration with global automobile brand, Audi. Vale recently completed producing her first documentary “Make it in America: Empowering Global Fashion.” She is thrilled about her her next venture, SOAK, and is passionate about bringing the make it in America fashion message to the masses.

Elena Corsano – Over 15 years of successful experience creating and marketing original products, brands and communications for the luxury market.

During my career, I have been recognized for an elite sense of style and rare ability to forecast trends. I am also able to develop compelling images, content and campaigns that seize the attention of targeted markets and deliver immediate and lasting business growth.

Highlights of my qualifications include:
♦ Excellent history of working with top designers, leading-edge products, major corporate clients and publications (Town and County, Elle) to develop and expertly market fashion, beauty, art, lifestyle and other luxury products and product lines to targeted demographics in the U.S. and overseas.
♦ Expertise in developing and managing public relations (PR) and marketing programs and campaigns that influence and guide the behaviors of targeted consumers.
♦ Demonstrated ability to craft original programs and campaigns that capitalize on traditional and emerging methods of reaching consumers, not limited to social media, print advertisements and communications strategies.
♦ Outstanding ability to cultivate relationships and build trust with people at all levels.
♦ Natural, hands-on leader with a talent for engaging and inspiring teams.
♦ Conversational language skills in Italian and Spanish.

Specialties: Communications, Marketing, Strategy, Product Development and Brand Identity.