Possibilities – Replay

Saturday, November 28, 2015 @ 9am

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PossibilitiesApril Murchison,

Business in Lincoln –

Download April’s Audio

A range of new possibilities opened for Scott and April Murchison in 2012, when they signed paperwork completing the purchase of Possibilities Gifts in Lincoln. And as April moves from tending the store to owning it, she and her husband are eagerly looking forward to plugging in to the community.

“This is a great opportunity for us to be part of the Lincoln community in a big way” she said. “We’re really looking forward to plugging in and engaging with the people of the town.”

As a 12-year employee of the shop April has been engaging Possibilities’ customers for years. And the couple has been busy engaging area teens as well through their 180 Project Youth outreach in Lee. Now they hope to use their unique personalities and talents to continue to serve Possibilities’ customer base, and also to make some small changes in an effort to expand their clientele.

One area that may expand in the shop is a gourmet foods section. Scott has a background selling in the food services industry, and thinks that a selection of foods and utensils after the vein of Rooster Brothers in Ellsworth would be a welcome addition to the store. And he also envisions adding a few more selections that will appeal to men.

“We have many women who will come in and shop for long periods of time, which is great. But often their husbands will come in, look around for a minute or two, and then go wait in the truck. We’d like to add a few things that will keep men in the store.”

The Murchison’s are also looking forward to utilizing the Internet and Social Media platforms like Facebook and Pinterest to share the shop’s unique products and keep their customers engaged when they are away from the store. And they are glad that all April’s former co-workers will continue on as employees serving their patrons. And according to the store’s previous owner Brenda Smith, keeping the team together is a good idea.

Possibilities continues to operate during the same hours as before the sale, and Scott and April expressed gratitude for all the people who have stopped in or sent encouraging words of support over the past few days.

“The shop has been filled with beautiful flowers and the smiling faces of our friends, family, wonderful customers, and Lincoln’s local merchant community. We love our community and we are so very grateful for your support.”